VURIA™ Creative Technology is pleased to announce the launch of the redesigned eCommerce website for Today's Patio, an outdoor furniture and pool products retailer with five locations throughout the Valley. The online store can be viewed at www.todayspatio.com.
"Today's Patio came to VURIA™ Creative Technology with an all-too-familiar frustration — the branding and functionality of the website did not accurately represent the company and constricted online sales." said Martin Diamond, president of Scottsdale-based VURIA™ Creative Technology. "Our eCommerce platform infuses the Today's Patio website with everything needed to compete with major national retailers on a head-to-head basis." The eCommerce site built for Today's Patio was indeed designed to compete with major online retailers such as Amazon.com and Overstock.com, allowing the client to upload and manage an unlimited inventory of products with little or no technical expertise and no in-house IT personnel. The new eCommerce platform allows Today's Patio to benefit from a wide range of reporting and operational functionality that rivals those of leading brands.
Even in today's sluggish economy, in which brick-and-mortar retail sales have plummeted, online retailers are reporting an overall increase in sales, according to a recent article in Forbes.com. “Now is the best time to invest in an eCommerce platform,” said Diamond. “A robust eCommerce website can help grow your business and increase your bottom line.” To complement Today's Patio's new eCommerce platform, VURIA's Technology Division also developed a customized Design Center which allows customers to view different combinations of patterns, colors, and designs of a wide range of products. The Design Center functions as a sales tool to interact with the Today's Patio online store as a means of enhancing the customer's buying experience and overall satisfaction.
Because Today's Patio ships patio furniture nationwide, VURIA's Interactive Marketing Division implemented a national search engine optimization campaign to build a strong online presence in the outdoor furniture market. Optimization included market research on competitive key words and phrases, as well as on-page optimization including keyword-dense content. As a result, the Today's Patio eCommerce website ranked on the first page of search engine results for national search phrases such as “patio furniture,” “outdoor furniture,” “patio furniture accessories” and “sling patio furniture” within the first month of launch – ranking above national eCommerce giants like Amazon.com and Target for several search phrases.
To learn more about VURIA™ Creative Technology, please visit our website at www.vuria.com or call 480.315.8040.
About VURIA™ Creative Technology
VURIA™ Creative Technology is a full-service marketing firm based in Scottsdale, Arizona, specializing in building custom websites, search engine optimization, eCommerce, multi-media marketing, and video production. Since the company's inception in 2000, VURIA™ Creative Technology has designed and launched thousands of websites and internet marketing campaigns on a local and national level.
About Today's Patio
Today's Patio has five locations throughout the Valley, including Scottsdale, Paradise Valley, Glendale/Arrowhead, Gilbert, and Phoenix. For more than 25 years, Today's Patio has been a leading provider of great service, first-rate pool products and patio furniture to Valley residents.