Scottsdale, AZ – VURIA™ Creative Technology has launched the initial website for mybody™, a revolutionary new skincare products company developed by the founders of the world-renowned Philosophy® skincare line. The new website can be viewed at www.lovemybody.com.

mybody™ came to VURIA™ Creative Technology with a clear vision in mind: To establish the initial identity for the brand by creating a clean, elegant website that showcases its new lines of sophisticated skincare products. VURIA's Creative Division designed the website to aesthetically present the company's innovative product lines and to reinforce mybody's wellness-conscious image. VURIA's Web Development Division focused on the website's functionality, creating tools that allow customers to find a mybody physician, fill out a skin type assessment form, and receive a free consultation from a professional skincare representative. The site also allows medical professionals to register to become an approved mybody physician.

Keeping mybody's vision in mind throughout the design and development process, VURIA's Web Development Division programmed the website to have a fresh, clean look that allows visitors to efficiently navigate throughout the site, easily locating desired product information. “The challenge with mybody™ was to hit the right brand target. Given the extremely high profile of the executives behind this brand, nailing the identity and formulating the brand message was of utmost importance,” said Martin Diamond, president of Scottsdale-based VURIA™ Creative Technology. “The result is a website with a refreshing, clean feel that aesthetically represents mybody's 'heal from within' philosophy and connects with their target demographic.”

David Watson, co-founder of mybody™, is truly a pioneer in the skincare industry. David was a startup owner of the successful retail skincare brand Philosophy® and was also a former co-owner of Biomedic® Clinical Skincare, one of the first companies to develop physician-administered skincare products and aesthetic procedures. With his considerable expertise in the field, David is poised to once again re-invent the skincare industry with mybody's new collection.

About VURIA™ Creative Technology

VURIA™ Creative Technology is a full-service website design and marketing firm based in Scottsdale, Arizona. VURIA specializes in designing and building custom websites, search engine optimization, mobile app development, social media marketing, and custom video production. Since the company's inception in 2000, VURIA™ Creative Technology has designed and launched thousands of websites and internet marketing campaigns on a local and national level.

About mybody™

mybody™ is a physician-dispensed brand that takes an innovative approach to skincare by viewing the skin, body and mind as a whole. The company was founded on the basic idea that when the mind and body are in optimal health, the skin looks and acts younger longer, regardless of age. With a "heal from within" philosophy, mybody offers effective products that are clinically designed to promote total wellness of the skin, body and mind. Visit www.lovemybody.com to learn more about mybody's innovative product lines.