VURIA™ Creative Technology is pleased to announce the launch of the new website for Black, Starr & Frost™, widely regarded as the fist American jeweler. Established in 1810, Black, Starr & Frost™ has earned a distinguished reputation for excellence through its commitment to unique custom designs, superior quality gemstones, and impeccable service that is unmatched in the industry. VURIA™ Creative Technology redesigned the venerable jeweler's website to replicate the feeling of sophistication and elegance one experiences when walking into Black, Starr & Frost's upscale boutique in Newport Beach, California. The result is a stunning new website that vividly conveys the company's iconic brand and unparalleled style.

Despite Black, Starr & Frost's rich history and heritage, which presages such recognizable brands as Tiffany and Cartier, the company's image as an innovator in the jewelry design industry began to fade over the years. In 2006, international jeweler Alfredo J. Molina purchased the iconic company with the goal of restoring the jeweler to its former elite status by reviving the tradition of impeccable quality and unconventional jewelry designs that customers have come to expect from Black, Starr & Frost™. Mr. Molina approached VURIA™ Creative Technology to design a website that embraces his vision and reflects the company's 200 years of passion in the jewelry design industry.

"Black, Starr & Frost™ is an iconic American brand, and we wanted to design a website that embodied the company's timeless style and sophistication," said Martin Diamond, President of Scottsdale-based VURIA™ Creative Technology. "The redesigned website provides visitors with a virtual experience that is commensurate with walking into Black, Starr & Frost's world-class boutique in California." he added. "It's truly a showpiece."

To view Black, Starr & Frost's new website, visit blackstarrandfrost.com.

About VURIA™ Creative Technology

VURIA™ Creative Technology is a full-service website design, development and marketing firm based in beautiful Scottsdale, Arizona. The firm specializes in custom website design and development, mobile apps, search engine optimization, eCommerce platforms, trade show exhibits, multi-media marketing, and video production. Since the company's inception in 2000, VURIA™ Creative Technology has designed and launched thousands of websites and marketing campaigns on both the local and national level.

To learn more about VURIA™ Creative Technology, please visit www.vuria.com or call 480.315.8040.

About Black, Starr & Frost™

The name Black, Starr & Frost™ has been synonymous with quality and elegance for over 200 years. Founded in 1810, the company is a true American icon, mentioned alongside Tiffany & Co. and Harry Winston in Marilyn Monroe's classic version of “Diamonds Are a Girl's Best Friend.” Today, Black, Starr & Frost™ caters to some of the most elite clientele in Southern California and throughout the world. The company is owned by international jeweler Alfredo J. Molina, chairman and CEO of The Molina Group and founder of Molina Fine Jewelers in Phoenix, Arizona. Mr. Molina is an expert gemologist with a passion for acquiring only the most unique gemstones to use in Black, Starr & Frost's exquisite line of custom jewelry.