Native Ads Are the Future of Digital Advertising
In a time where the average person’s attention span is 8 seconds, marketing directors and content creators are constantly seeking new ways to appeal to consumers in a way that will make them focus on their brand. No type of content has seemed to do this as well as native advertising, a form of paid media that matches the form and function of the website on which it appears.
The popularity of native advertising is rapidly increasing – it’s expected to become a $20 billion business by 2020. This giant, expansive growth prompted tech giant Google to expand their native ad products for brand partners. Back in August, Google created new tools that will help publishers generate leads and engage audiences unlike ever before.
One strategic partner Google picked up was StackAdapt. Launched in 2013, StackAdapt is a native advertising engine that helps brands deliver their content directly to target markets on the most appropriate platform. It will join forces with Google AdX, with hopes of becoming the leading platform for native advertising.
This heavy investment exemplifies a drastic shift to focusing digital marketing efforts to more impactful, mobile-ready ad formats. Forming brand loyalty with customers is what all companies hope to achieve, and by utilizing these non-interruptive ad formats, you stand a better chance of reaching the right customers at the right time.