As a business owner or manager, it’s imperative to find a marketing strategy that gives you a high ROI in return for the time, energy and resources put into it. While there are many options available to get your business more visibility online, none may be as important as social media.

Here are some of the many benefits of crafting a solid social media marketing plan:

  1. Lead Generation – social media is an excellent platform to promote free downloads and giveaways on your site. In exchange for this good, have followers input their email, and add these to your email marketing list. This is an excellent way to build up your email list, and gives a golden opportunity to send follow-up information that can ultimately translate to a sale.
  2. Traffic Generation – social media allows you to share your SEO-optimized blog posts directly to your fans, making it more visible and more likely for people to read and share. The more clicks you have to your blog page, the more likely your website will rank high for targeted keywords in search engines.
  3. Consistency – People spend hours each day checking Facebook, Twitter, and other social media accounts. This automatically gives your business excellent exposure to your target market, and keeps a strong relationship between you and your customers.

Social media offers business a plethora of benefits, though the best benefit might be the gift of social listening. Eavesdropping on your consumers’ social-media chatter allows businesses and marketers alike to economically and regularly peer inside people’s lives, without any biases introduced through direct interaction.

While it’s challenging to put an actual number to social media’s ROI, the amount of free exposure it gives your business is invaluable. Hiring an agency to manage your social media is an even smarter choice, as it gives you more time to focus on other aspects of your business.

If you’re ready to hear more about social media management, contact us today.