If you haven’t noticed, video marketing is on the rise. YouTube is the second largest search engine, and 500 million people watch at least one video on Facebook every day. That’s a huge amount of video content being consumed on a daily basis. Hiring a video production company to create a commercial, video spot or multi-media presentation will give you a competitive edge over the competition and a tremendous ROI.
Advantages of Video Marketing
Here are some of the advantages of hiring a video production company to create high-quality video to market your product or service:
- Higher Engagement: You’ve most likely heard that visual content is the key to great engagement. It is, and video is no exception - including video on a landing page can increase conversion by 80%, and adding video to the body of an email leads to a 200-300% increase in click-through rate.
- Greater Optimization Opportunities: How much of your blog is being read by readers? It’s pretty hard to answer this question with text-based content. Video, on the other hand, is completely measurable. This is due to the feedback loop, built in to YouTube analytics and other video platforms. With this feature, you’ll know what’s working and what’s not on a more quantifiable level.
- Higher Retention Rates: It’s reported that the average consumer spends 88% more time on a website with video, which is significantly higher than a site with only text-based content. And, 30 second in-stream mobile video ads boast an 88.3% completion rate. If you’ve got a message you really want to get across to your audience, video is the answer.
If you’re ready to take advantage of all that video marketing has to offer, finding the right production company is essential. VURIA’s award-winning video production team produces cinema-worthy video, engaging multi-media presentations, and memorable commercials that will ignite your brand. Contact Vuria’s video production team today at (480)315-8040 to discuss how videos can fit into your marketing mix.