VURIA™ Creative Technology to build its industry-leading eCommerce platform for local retailer.

Today's Pool & Patio, an outdoor furniture and pool products retailer with five locations throughout the Valley, has selected VURIA™ Creative Technology to implement its robust eCommerce platform and redesign the Today's Pool & Patio website.

"Today's Pool & Patio came to VURIA™ Creative Technology with an all-too-familiar frustration — the branding and functionality of the Web site does not accurately represent the company and constricts online sales." said Martin Diamond, president of Scottsdale-based VURIA™ Creative Technology. "Our eCommerce platform will infuse the Today's Pool & Patio website with everything needed to compete with major national retailers on a head-to-head basis."

VURIA™ Creative Technology's eCommerce platforms are built to compete with major online retailers such as, whereby businesses of any size can upload an unlimited inventory of products that can be autonomously managed by their staff. As a result, retailers can efficiently maintain and manage a major online store with no in-house IT personnel and no technical knowledge, all while benefiting from an array of reporting and operational features that rival those of leading brands.

To complement Today's Pool & Patio's eCommerce platform, VURIA's Technology Division will develop a customized Design Center for customers to view different patterns, color palettes, and designs of various products. The Design Center will function as a sales tool to interact with the Today's Pool & Patio online store, thereby enhancing the customer's buying experience and overall satisfaction.

To learn more about VURIA™ Creative Technology, please visit our website at or call 480.315.8040.

About VURIA™ Creative Technology

VURIA™ Creative Technology is a full-service marketing firm based in Scottsdale, Arizona, specializing in building custom websites, search engine optimization, eCommerce, multi-media marketing, and video production. Since the company's inception in 2000, VURIA™ Creative Technology has designed and launched thousands of websites and marketing campaigns on a local and national level.

About Today's Pool & Patio

Today's Pool & Patio has five locations throughout the Valley, including Scottsdale, Paradise Valley, Glendale/Arrowhead, Gilbert, and Phoenix. For more than 25 years, Today's Pool & Patio has been a leading provider of great service, first-rate pool products and patio furniture to Valley residents.