VURIA™, a leading digital agency based in Scottsdale, AZ, has launched a new virtual “Cake Maker” application for Kick Ass Kakes, a high-end Phoenix bakery and custom cake shop. The innovative new application, called the Kustom Kake Maker, will enable customers to easily configure, decorate, and order specialty cakes online from any device. It is online today at

"The online cake designer is a one-of-a-kind, fun application that will help our client improve efficiency, allowing them more time to focus on the baking and cake building processes rather than on design and consultation," said Martin Diamond, President of VURIA™. "The application also makes the process more convenient for customers, who can now order their cake from their living room couch without making a visit to the bakery."

The Kustom Kake Maker allows for easy, virtual customization of the bakery's popular two and three-tiered cakes. Every step of the process can be completed online, from choosing flavors, to selecting a topper, pattern decorations, colors, serving size, shape, and personal message, before submitting payment and ordering the final product. Even the cake's smallest details, like the borders between tiers, can be customized using the application. Currently, use of the cake builder is available for customers purchasing square and round multi-tiered cakes, but in-person consultations with the baker are still available for customers interested in more complex or unique designs.

"The Kustom Kake Maker creates a life-like, computer generated image of the cake, so customers will know how their cake will look before it's even in the oven," Diamond said. "They can play around with the design as much as they want to create the perfect cake for their occasion. We're confident that customers will really enjoy the experience and the convenience of the online ordering system."

Kick Ass Kakes is a Phoenix-based bakery specializing in custom cakes and elegant, high-end desserts for weddings, birthday parties, and other special events. Kick Ass Kakes has won a number of awards, including an Editor's Pick for best cakes in the Valley from Phoenix Magazine, and the bakery has been featured on several major television networks, including CNN and NBC. In addition to custom cakes, the shop also sells custom and ready-made cupcakes, cookies, macaroons, and other desserts.


VURIA™ is a full-service digital media design, development, and marketing firm based in beautiful Scottsdale, Arizona. The firm specializes in custom website design and development, mobile apps, search engine optimization, eCommerce platforms, trade show exhibits, multi-media marketing, and video production. Since the company’s inception in 2000, VURIA™ has designed and launched thousands of websites, apps, and marketing campaigns on both the local and national level. For more information, contact VURIA at 855-GO-VURIA.